ITP V.016 THE MUSIC BUSINESS: AUDIO STREAMING SURPASSES VIDEO STREAMING

According to BUZZANGLE via TECHCRUNCH, Americans are now streaming audio music at a far higher rate than music videos.







Americans streamed 114 billion audio streams via APPLE, SPOTIFY, TIDAL and other digital streaming services versus 95 billion music video streams on YOU TUBE.







ITP V.016 EDITORS NOTE:
BANDCAMP and SOUNDCLOUD  are the future of streaming music.

FROM TECHCRUNCH:

https://techcrunch.com/2016/07/05/audio-maimed-the-video-star/


FROM MACHINE HEAD:
DRAKE: 9 WEEKS AT #1
Congrats to Drake for 9 weeks at #1 on the Billboard charts. Can’t say I love the latest record, last 2 were much stronger, especially the one with Future, (love the tune “Jumpman”) but an incredible feat in this day and age. That is the power of streaming folks, I haven’t seen this weeks numbers, but last week his sales we’re only 33,000 CD’s, but his single downloads we’re over 200,000 and streaming numbers are astonishing. Over 105 million streams last week, and his single “One Dance" is pulling 30 million streams a week(!?) which all equaled out to 124,000 in sales
If you haven’t heard: The Billboard chart is now made up of 3 variables, CD sales, single song downloads, and streams = 1 album sale. Say what you want about streaming, but the overwhelming majority of the music listening public (which is not rock or metal) have spoken… in 2016, it’s a streaming/singles world.

Other Top 10 acts on the chart last week include Rihanna who had 30 million streams, and Twenty One Pilots with 19 million. Rihanna only had 8,500 actual CD sales, but single sales were 80,000, and her streams were 30 million, making her her total sales 37,000.
For a little perspective, the biggest rock act had just under 3 million in streams. At the rate we’re going, no rock or metal artist will have this type of staying power at #1. If rock/metal artists ever hope to compete in this day and age, we have got to stop demonizing streaming, and convince our fans to embrace it. The pop fans and hip hop community already have, most grew up in the post-CD-age anyway, or as the case with older artists like Jay-Z, have just adapted to the new game, and because of that pop and hip hop will continue to dominate the music culture.
https://www.instagram.com/p/BHaXUK4DjQr/…

Thanks-Stay Metal, Stay Brutal-\m/ -l-